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Why? Ajax-layered navigation leads to higher ranks in SERPs by avoiding Google Panda filters and issues with duplicate content.
Tip: You can also use an Ajax-layered navigation for pagination but you must keep all links to product cards on the category/subcategory code page.
Why? Use category, subcategory and multiple tags to create/filter product listings (SEO landings) according to search demand (keyword research).
Tip: This process allows you to create multiple SEO landing pages (product listings) without creating duplicates and enables you to cover search demand with dozens of keywords.
Why? One URL per product card page avoids duplicate content issues that lower rankings in the SERPs or even causes website filtering via Google Panda.
Why? This also helps avoid duplicate product card pages. Although, if category path is already enabled do not change anything.
Why? Mobile devices drive nearly half of eCommerce traffic. Google lowers SERP rank of websites that are not mobile-ready.
Why? Website speed is an important ranking factor in Google and only the fastest websites reach the top positions in SERP. Speed is crucial for eCommerce usability.
Decrease the nesting level for product card pages. Set internal linking between product pages with related products and popular products sections.
Why? After a few years of active online life you have a lot of deleted or disabled products resulting in 404 errors. Auto-redirects solves the majority of 404 errors.
Create customized, Google-friendly and user-friendly title and description tags for all product and category pages in order to ensure higher rankings and your websites efficiency.
Click the evidence button to see how Ecomitize can unlock your company's potential!