Best Content Marketing Tools for eCommerce

Are you thinking about creating effective marketing content, but you’re not sure where to start? Don’t worry, you’re not alone in this. In an effort to help you, we’ve researched some of the best content marketing tools which you can use for your eCommerce website.

We looked for tools which make your job easier with automation, help you come up with original ideas, let you measure the ROI of your investment in content and improve the promotion of what you publish.

Content marketing engages customers by putting articles, videos and other materials to promote your brand and ultimately drive sales.

Here is the list of the best content marketing software tools for your eCommerce shop!

CONTENT PROMOTION TOOLS

Google AdWords – popular tool to get your content in Google search results
OutreachPlus – smart automation platform that detects user behavior and triggers personalized emails based on these actions.
Sprout Social – robust and cohesive social media business solution which helps you fast track your social success and deliver effective results.
Social Warfare – control what people share, how they share it and get the social proof you need to personalize your marketing strategies.

CONTENT TRACKING

Feedly – monitors news about your company, your products, your competitors, discover insightful sources and authoritative voices.
Social Mention – keep track of social media buzz about your brand or business.
Open Site Explorer – offers complete link metrics for any website, research competitor back links, discover link building opportunities, research top-performing content.
MonsterInsights – check how people find and use your website and double your traffic and sales.

EMAIL MARKETING

OptinMonster – powerful conversion optimization tool that boosts leads and grows revenue.
Mailchimp – all-in-one marketing platform, turn customer data into targeted campaigns, turn data into insights, put your audience first when creating campaigns.
Constant Contact – connect with your customers in their inbox. Popular features include automatic welcome emails, subject line testing, contact segmentation and many more.

HEADLINE CREATION

700 Power Words – a list of great words you can use in your headlines and email subject lines.
Answer the Public – perfect tool to find what people are asking, add your keyword phrase and choose a country to see a list of all the questions people are asking so you can build your content on that.
Emotional Value Headline Analyzer – this tool looks into how your headlines suggest certain emotions in your readers.
Hubspot’s blog ideas generator – find useful ideas to create blog posts.
Sharethrough headline analyzer – check how powerful your headlines are and get suggestions on how to improve them.

SOCIAL MEDIA TOOLS

Tailwind – end-to-end solution to win on Pinterest and Instagram; discover content, schedule posts, monitor conversations, analyze results.
BuzzSumo – analyze which content performs better, understand your social footprint and develop smart content strategies.
Followerwonk – explore and grow your social media activity – find influencers, see who follows you, use visualizations to compare your social graph to others.
Hootsuite – manage all your social media in one place, schedule, manage and gather reports on social media content easier.
Facebook Page Insights – use the analytics tool to keep tabs on your content performance.

VIDEO CONTENT MARKETING

Boomerang – captivate mini videos that loop back and forth which you can share as popular and engaging content on your Instagram page.
CloudApp – create screenshots, animated GIFs and do screen recording to share and store.
Canva – create images for social media, blog posts, videos and much more.
Imgflip – create funny meme images to share with your shoppers.
Ezgif – online GIF maker and image editor.

Content marketing is a complex activity, but it doesn’t need to be problematic. Find the right tools to help you create engaging content which drives more traffic and more sales.

If you need help and more personalized solutions, contact us to find out how to become successful in your marketing efforts!

Looking to improve your eCommerce UX and increase your revenue?