Effective Social Media Networks to Use in 2019
eCommerce has expanded tremendously on various digital channels, especially on social media, creating an enormous opportunity for shops to reach customers and sell their products.
According to the Global Digital Report 2018 performed by Hootsuite and We Are Social, there are more than 3.1 billion people active on social media. Moreover, their statistics show that almost 1 million people started using social media for the first time every day over the past year, which means more than 11 new users every second. Given these numbers, online shops are moving towards this great pool of users, trying to promote their web stores and grow their business.
The social media world is changing frequently, bringing new trends and ideas all the time. There are a few key trends for 2019 which are worth looking into:
⦿ Social Listening (monitoring) is the act of crawling the web and social media platforms to find all keywords and mentions of a brand. The goal of social listening is to improve customer service, to help reputation management, to generate leads and to sustain social selling.
Tools used for social listening: Awario, Brand24, Mention, Talkwalker, Brandwatch
⦿ Video Content is highly attractive to users and it boosts the trustworthiness and the relevance of a brand. Experts predict that 80% of global internet traffic will be video content by 2020.
⦿ Personalization is a fruitful method of cultivating customer relationships. Content, emails, products and many others can be based on the customer’s behavior, posts, clicked links, purchase history, making it easier to target your campaigns and keep customers.
⦿ Timeliness – social media trends in terms of marketing include 24/7 customer support, constant monitoring, chatbots, and real-time social selling.
⦿ Micro-influencers are normal people, usually with less than 10,000 followers. They tend to reach for the status of “influencer”. Micro-influencers are authentic, they work in a similar way to word of mouth. They post about their own experiences with the products and this type of authenticity attracts engagement, awareness and brand recall.
⦿ Amazon Spark
When visitors first go on Spark, they have to select five interests to follow and they receive a personalized feed content from other Amazon customers. Shopping is easy, you just have to tap on the product images. Spark requires a Prime membership and a minimum amount of purchases.
⦿ Facebook for Creators
This is a new community that helps creators produce video content on Facebook. You can share this on Instagram and Twitter.
⦿ Vero
This social network focuses on original content and organic connections. It is currently a free option to promote content.
⦿ Google My Business
Google recently released this app, allowing businesses to connect with customers across Search and Maps. You get real-time notifications when a customer connects with your business, you can respond to reviews, exchange messages with your users and see your followers in the Customer tab.
⦿ Foursquare Swarm
Social app to map and track the places you go – share sports with friends, the possibility to check-in when a business appears nearby, offers information about the shop’s tips, location info, photos, and other details.
⦿ Lasso
New social media app that helps you create and share short videos using filters and effects. You can follow creators, hashtags, see viral videos and trends. It was created by Facebook, so you can add videos directly to your Facebook story.
⦿ Anchor
Anchor is a broadcasting app that allows you to record a podcast and distribute it.
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