During our eCommerce audits, we found
- loss of visitor confidence
- high bounce
- low conversion rate
- high bounce rate
- low conversion rate
- high bounce rate
- low conversion rate
- low conversion rates
- no plan to recover abandoned carts
- high bounce rate
Steps of our eCommerce audit
Review existing website
- Check usability on the website
- Thorough inspection and analysis
- Code review audit
eCommerce auditing is based on finding whatever is wrong with a website. Sometimes there isn’t anything visible and the problem, or problems will come up only after we have dug deep enough. That is why the first step is to review the existing website and see things from two perspectives.
The first one is tied to usability. How easier is it for a user to navigate your website? How are all the elements functioning? We’ll check the homepage, shopping cart, the static and dynamic pages, and more - not only on one device but on several.
The second one is a code review audit. Because eCommerce site audit is not only about the interface, but more so, about the code. That area needs a thorough inspection and analysis.
Identify the problems
- Create a list of usability issues
- Create a list of what can be optimized
- Create a list of code issues
Whether it’s eCommerce usability audit, eCommerce code audit, or eCommerce SEO site audit the target of such a move is to identify the problems and try to find ways of solving them. Those areas that need work will be prioritized so that the critical issues are solved first.
We are compiling a document stating all the problems we found both in usability and code review. The list of issues for the eCommerce UX audit and code review audit are presented together as a whole. An in-depth code review is critical in troubleshooting the errors and making sure that your website is optimized, secure, and stable.
Present recommendations
- Create a list of critical issues that need to be fixed
- Create a list of suggested optimizations
- Create a list of eCommerce enhancements
After compiling a report of all the errors we’ll make sure to present recommendations to each of them. For example, an eCommerce SEO audit checklist will detail every major aspect your website is lacking to perform better for SEO. The eCommerce audit service will go over the flaws in both code and UX seeing as they are both interconnected.
Installed extensions, testing sending emails, verifying integrity or evaluating indexing mechanisms are just some of the processes we go through when auditing for code reviewing. All in all, we make sure all the discovered glitches are presented to you along with the recommended fixes.
Implement recommendations
- Fix code issues
- Fix UX issues
- Create a plan for eCommerce optimization tasks
The final step of your eCommerce website audit is to fix the mishaps. So, we’ll stay with you until the end, following up on our report and implementing the intended solutions.
This last step is essential in the well-fare of your online business. It’s not enough to acknowledge the problems, but they need to be solved for things to function. Here, the expertise of the eCommerce partner comes in handy and can be easily spotted.
Report
Usability Example Report
The usability report will give you an overall experience of how the customer feels from the moment they walk onto your website until they check out. For that to be relevant we need to go over every feature and detect whatever errors can arise. For example, a type of usability report will mention the users’ experience on a device such as a desktop and its first encounter with the homepage.
We’ll consider the general problems that can appear when entering the website: GDPR functionality, legal mishaps in terms of cookies and other agreements, the newsletter sign-up and personal data field error, the position of the social media buttons, and even the size of the font and placement of homepage banners, the position of the cart button on the header, the buttons displayed on the footer and so on.
- eCommerce content audit is made for problems such as GDPR, cookies, and other legal wording that might get you in trouble with the authorities if not implemented right.
- Issues related to the newsletter sign-up and personal data field errors could lead to insufficient data for properly promoting offers to your users.
- Usability audit report regarding design and user experience on the homepage using a desktop device is extremely useful since such a device it’s still a very used one for shopping online.
Usability Example Report
Besides the experience with an eCommerce website on a desktop, we also audit eCommerce experience on mobile devices.
The problems we encounter can be related to the position of certain features such as the live chat which can take over the screen, header, and footer design that can overlap some lineaments, poor experience on the homepage with the design of the banner, or problems with the checkout and cart.
- Making an audit eCommerce checklist for your website regarding the usability for mobile is something we strongly
- About 77% of Americans use a smartphone and around 79% of consumers will order using a mobile device such as a smartphone.
- If there are errors that need to be taken care of, a usability audit of your optimized mobile website is the right thing to do.
Code Review Example Report
Not only the performance of the website is in our attention, but also the security of it.
Every time there is a glitch in security, problems must be addressed sooner rather than later not to compromise the data on your website.
Our code review audit will point out the breaches in your system and ways to fix them.
For example, we’ll check the logs analysis, enable cache and evaluate its integrity, check all forms and data validation, enable logging on server, and do security patches.
- Making an audit eCommerce checklist for your website regarding the usability for mobile is something we strongly
- IAbout 77% of Americans use a smartphone and around 79% of consumers will order using a mobile device such as a smartphone.
- If there are errors that need to be taken care of, a usability audit of your optimized mobile website is the right thing to do.
Code Review Example Report
Error is a part of being human, and since you are working with humans to help build your website, mistakes are bound to happen. If the place they are happening is in the code, then your whole website can be compromised.
We’ll check that all the extensions are installed and determine if there are any conflicts between them and the code rewrite, we’ll evaluate each page for JS/HTML errors and fix them, we’ll test the sending email function, and evaluate the indexing mechanism among others. Ecomitize will analyze the performance of your website and will assign the solutions to the encountered problems.
- An in-depth code review audit is what will assure you that such errors are amended and things will fall in line.
- A performance code review is a way to ensure your website is at its best.
- All those issues need to be resolved so that your product functions properly.
Other eCommerce services
eCommerce Consulting
The eCommerce experts at Ecomitize have one goal in mind, to grow your sales. We provide cost effective managed services and solutions for your online business that will expand your knowledge of the eCommerce landscape. Throughout the process, you are working and learning side by side with our experienced team so you can leverage our expertise to grow your online business.
eCommerce Consulting
The eCommerce experts at Ecomitize have one goal in mind, to grow your sales. We provide cost effective managed services and solutions for your online business that will expand your knowledge of the eCommerce landscape. Throughout the process, you are working and learning side by side with our experienced team so you can leverage our expertise to grow your online business.
A-Z Email Marketing
Integrate your email marketing campaigns with your in-store events and social media channels. We’ll cover email marketing from transactional emails to regular newsletters and advanced triggers like cart/browse abandonment and replenishment campaigns.
Marketplace Management
Integrate your email marketing campaigns with your in-store events and social media channels. We’ll cover email marketing from transactional emails to regular newsletters and advanced triggers like cart/browse abandonment and replenishment campaigns.