eCommerce Experts Redesign New Brand & Website in Shopify for Fashion Brand
Nebraska based fashion brand Sophia’s Style comes to Ecomitize for a rebranding and a new Shopify online store
From a new brand to a managed eCommerce website, the eCommerce experts at Ecomitize have the knowledge to make sure your online store needs are met and exceeded. This was certainly the case with children’s fashion brand Sophia’s Style, which came to Ecomitize in need of a brand refresh and a switch from eCommerce platform Magento 2 to Shopify. The previous Sophia’s Style website wasn’t representative of the brand any longer and they were in need of an upgrade.
The design and development team at Ecomitize began by tackling the biggest challenges first. The team sat down and discussed the issues plaguing the old site, and came up with solutions that remedied them. The first of these was using the proven Shella theme for Shopify, which immediately made the site mobile-friendly and optimized the site for user experience right out the gate for both mobile and desktop, which is a must for a modern eCommerce website.
The design team then moved on to refreshing the brand image of the company to fit with a more modern look. Ecomitize worked closely with the client to develop a brand new image and home page for the site, which immediately incorporated new arrivals, popular categories, staff picks and the client’s Instagram account. This ensured while scrolling through, that potential customers could immediately find what they were looking for. Other improvements included a redesigned footer, a newsletter section, a brands slider as well as a display of the top categories. To finish out the project, the eCommerce expert developers made sure the correct optimizations were made for speed and, as with all projects, did some rigorous testing to ensure that the site would perform correctly for the client.
For product inventory and order management, we used Helix eCommerce integration solution.
Are you a brand in need of comprehensive solutions to your eCommerce challenges? Get in touch with Ecomitize today and see how we can help you overcome them. We’ve worked with a multitude of fashion brands and other industries to build them a beautiful and functional eCommerce website.
Remember, there’s always room for improvement.