It’s no secret that promoting your products or services on social media can help you grow your business. How can Instagram help your get more sales?
Today we will be talking about how Instagram can help you sell more products, convert more leads into customers and grow your brand all over the world.
- Instagram has more than 500 million active users every month
- Users shared over 40 billion photos till now
- The share average per day is 95 million photos and videos
- More than 1 million advertisers use Instagram to drive business results
- 60% of people say they discovered new products on Instagram
- 75% of instagrammers take action after being inspired by a post
Those numbers are unbelievable!
Instagram is very powerful. It’s a growing market where you can promote your business, products or services. Whatever your marketing needs are, Instagram does the job – stories ads, video ads, photo ads, carousel ads and many others.
Learn how to connect to more than 250 million people on Instagram!
- Create a Business page & profile
Here is a step by step guide that helps you create an Instagram business page https://www.facebook.com/business/profiles
You should also connect your Facebook page to your Instagram account to be able to share your content easier.
How to build a killer Instagram profile
- Profile picture – use a picture of yourself instead of a logo – statistics show people engage easier when they see a person on the page
- Add your website and your email address in your profile section
- Profile description – think about a few sentences which describe you or your company. You can use your mission statement here and add keywords. Use words which raise the emotions in your audience. If you have social proof, add a call to action sentence, such as “Join 4M fans”.
- Use emojis in your profile description
- Set up your ad
Access the ads manager from your Facebook page or simply go to www.facebook.com/ads/manager. Select your marketing objective (awareness, consideration or conversion), select your targeted audience, edit the placements of the ad, define the budget and the schedule and that’s it, you’re ready to place your ad order!
Instagram ads are 100% integrated with Facebook so you can use your Facebook targeted audience very easily!
- Publish your ad
Create an ad inside the Instagram app
You can also create Instagram ads inside the application, by simply clicking on “Promote” from your page. You can use an existing post to promote or create a new one for your promotion.
Simply select the post, click promote, select the objective of the ad, the destination (website, other social media pages etc.), the action button, the audience, the budget and the duration of the ad.
Tips to have a successful ad on Instagram
- Add a link to your ad description
- Use captivating images in your ad
- Add text to the image to explain the promotion
- Optimize your image to be responsive
- Use compelling copy in your description
Mistakes people make on Instagram
- Restricting the profile visibility
- Not responding to the followers’ questions or comments
- Not using hashtags
- Not adding bio information
- Not adding video content
- Not adding a profile picture
Tools to create Instagram photos
Instagram videos and stories
Stories and videos are huge on Instagram, so you should consider adding this type of content on your page. You can use them to promote your products or as a marketing campaign. All you have to do is click on your profile photo on your Instagram page and choose the type of video you want to take – story or live video. This content is very popular and easy to follow on Instagram, driving more traffic and adding more followers on your page!