How to personalize emails in WooCommerce

Marketing today comes in many shapes and forms, such as mobile ads, social media posts, various advertisements, pop-ups, notifications and many others. Their purpose is to engage the customers and raise their excitement about products or services. One of the most popular form of marketing remains the email, which is highly customizable and flexible. Studies show that people prefer this method of communication much more than phone calls or any other type of marketing channel.

Email marketing offers plenty of advantages and benefits, they are less intrusive and less restrictive. Compared to other formats, emails are by far the most customizable ones and here we can mention everything that has to do with the looks of an email template – fonts, colors, images, structure. Using a nice design and eye-catching elements, the end user gets more engaged. Another important thing to mention is the fact that emails are highly flexible, applicable to a lot of subjects, for example new sales, invitations, asking for feedback, new features and so on. This makes it a lot easier to reach your audience and raise their interest in what you have to offer.

Personalizing your emails is a highly effective method to improve the overall user experience. Statistics show that personalized email messages improve click-through rates by an average of 14%, conversions by 10% and they deliver six times higher transaction rates.

Here are some of the most important benefits of email personalization:

  • Increases the brand loyalty

Your customers have to know that you care about their choices and preferences. This is exactly what you can achieve through personalization. Once they feel you care about them, they will become loyal customers.

  • Improves the customer experience

A study done by Dive shows that 44% of customers are willing to share their personal information in return for ads tailored to their needs. If your users are browsing your website looking for something in particular, send them an email with more details. They will appreciate your effort, they will become more engaged and eventually buy your products. Don’t overwhelm your customers with information. You can remind them of your product, but not in a pushy way. Keep it subtle.

  • Increases customer retention

Personalized marketing is a very efficient method to retain a customer. According to Harvard Business Review, a 5% increase in the customer retention rate boosts profits by 95%. There are many ways in which you can promote your products and stimulate your existing clients at the same time. Consider rewarding your frequent customers, offer them free delivery, invite them to events, send out some samples of your products and ask for feedback, use vouchers, discounts, coupons, send them tailored newsletters with recommendations based on their last visit. These are just a few ideas of how you can keep your customers happy.

  • Increases the revenue

When you combine personalization with events, promotions, sales and loyalty programs, you got yourself a winning strategy and more chances to boost your sales.

Popular WooCommerce Email Marketing Software Tools

Now that you know just how important and effective email marketing is, let’s see a few options of what technology has to offer to make the job easier for you. Below are a few software tools you can use in order to personalize your emails in WooCommerce and successfully engage your customers.

Tool Key Features Price
MailChimp

•Tracks and segments
customers based on their purchases•Product recommendations•Social media ad campaigns

•Email discount codes

Free
WooCommerce
Subscriptions

 

•Allows users to change their subscriptions plans

•Offers detailed reports on your subscribers

•Automatic invoices and receipts

•Manual renewal payments

•Built-in renewal notification and automatic emails

Starting at $16.58/month
Follow-ups

•Tracks the efficacy of your emails

•Automated marketing communications

•Customizable email templates

•Tracks customer value

Starting at $8.25/month
PDF Invoices

•Customizable PDF invoice template

•Sequential invoice numbering

•Resend Invoice or download invoice from the order list

•Attach PDF to “New Order” email for admins

Starting at $6.58/month
Newsletter Subscription

•Easy to integrate with MailChimp and Campaign Monitor

•Dashboard widget

•Analytics regarding campaigns

Starting at $4.08/month
Email Customizer

•Easily design email templates

•No code knowledge required

•Customized UX

Starting at $6.58/month
Constant Contact

 

•Loyalty points and rewards

•Add sign up forms on the website

•Email responses reporting

•Sign up form on the Order Received page

Starting at $4.08/month
Conversio

 

•Powerful customer segmentation

•Collect reviews

•Abandoned cart emails

•Follow-up, feedback, newsletters

Starting at $20/month