How to promote your eCommerce website

Posted On May 14, 2019 by Anca Iusan

The eCommerce environment requires constant attention to be able to keep up with popular trends. Regardless of how much experience you have in the field, there’s always something new to find out and use to your advantage. Learning more about how to promote your eCommerce website and keeping the whole process cost-efficient is time well-spent.

When you own a brick-and-mortar store you are interested in how your shop looks and feels to the visitors. You need your shop to reflect your company’s personality. Your focus is to work on a strategy to attract new visitors and potential customers.

The same goes for online shops. An eCommerce store gives you more opportunities and less geographic restrictions.

The advantage you have in the online environment is that you can reach anyone, anywhere. Your job is to advertise your brand in the right places to make it easier for shoppers to find you.

Here are a few popular and effective methods to know more about how to promote your eCommerce website:

Social Media Marketing

Social media has millions of users and it has great potential to increase brand awareness. It doesn’t cost anything, but it does require some time and creativity.  Once you get the hang of how to polish your website marketing strategy, social media can be your best friend.

Start by finding your audience. Learn more about what they like and need. Brainstorm for social media eCommerce promotion ideas. Use eye-catching images, appealing content and don’t be afraid to engage with your followers.

Another effective strategy to promote your brand is to connect with influencers. People trust their opinion and are less skeptical when it comes to purchasing your products for the first time if they were recommended by someone they value.

Create a YouTube channel

YouTube is a great asset to promote your eCommerce website.  It helps you get your products out there in a more visual way. People like seeing products in action or check out how they should be used.

Creating how-to videos or reviews of your products is very appealing to shoppers. It makes a difference when they can’t decide right away to buy your products. Help your customers know more about what you sell. Show them you have a solution for them.

Create a blog

An eCommerce blog is a fantastic way to generate interest in your business. It drives traffic to your site and gets people closer to your products. That’s the goal, right?

A blog improves your search engine optimization in many ways. The blog content needs to include relevant keywords. You can use various tools to look for keywords, such as Keyword Tool or Google Keyword Planner. Build your content pages around those which have a high search volume.

Adding more pages on your website creates more internal links to your homepage and product pages. This improves your search engine ranking. Google recognizes the new updates on your website and will consider it active, which also improves your ranking.

Blog posts give you the chance to develop your brand’s identity. This is reflected in the tone of the articles, the images you use and the topics you discuss about. Show your audience what is unique about your business and why they should buy your products.

Your blog should also focus on promoting your products. Work on content that talks about your top sellers, special promotions or deals.

SEO is King

If you want to reach your audience easier and attract more customers, you need to invest in search engine optimization. Keyword research, content optimization, page titles, meta descriptions, strong calls to action and descriptive URLs are important.

Your website has to tell a story about your business. Your potential shoppers need to know who you are, where you are and why they should buy from you. Offer people solutions to their problems and you stand a really good chance of winning new customers over.

Special Promotions

There’s nothing more appealing to shoppers than special deals and promotions. The possibilities you can offer are almost endless.

Here are a few eCommerce marketing ideas you could use:

  • Quantity Discounts
  • Free Shipping
  • Gift Cards
  • Buy-one-get-one (for free or half-price)
  • Rewards
  • Loyalty Points
  • Contests
  • Flash Sales
  • Bundles
  • Coupons

Buy Pay-Per-Click (PPC) Ads

How does PPC work? Simply put, you run your ads and you pay when someone clicks on them. The most popular PPC platforms are Google Ads and Bing Ads. Your search engine marketing strategy should include PPC advertising.

Benefits of using PPC ads as an eCommerce marketing strategy:

  • Reach the right audience
  • Brand recognition
  • Fast results
  • Reporting
  • Extended local business opportunities
  • Not dependent on SEO or Google search algorithms

Go multi-channel

Merchants know the basic rule of eCommerce. High marketplace exposure translates into higher revenue and brand recognition.

Selling on multiple platforms diversifies the risk, increases the customer base, gets more visibility on your inventory and increases sales.

Multi-channel selling protects merchants against relying on one sales method. It is a cost-effective strategy to reduce marketing expenses and boost sales. Marketplaces have a high volume of visitors, making it easier for you to sell.


Your business is special and unique in its own way. Your customers are too. Connecting these two elements requires time and effort. Your shoppers are out there, you just need to get to them and have the best possible approach to win them as customers.

Looking to improve your eCommerce UX and increase your revenue?
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